This is a poster approach for the movie Now You See Me (2013). If you haven't seen the movie, I suggest you do so. However, the movie is a story about 4 magicians who robs money from the rich and distribute them to the poor, through magic. My approach is to create a magician-feeling poster, with a visual illusions that fools the audience. It emphasises the movie tagline "The closer you look, the less you'll see." The main content of the poster is missing when you look at it from a close distance. If you take a few steps back, you will see the rest of the poster's content.
The title of the movie remains hidden when the poster is being viewed close up, the title will show when the audience stares at the lines for a minute or so.
The movie title will show when the audience view it from a distance.